When you think of the holidays, a familiar taste often lingers—cinnamon. From cinnamon rolls to snickerdoodles, this spice brings warmth and a sense of comfort. Cinnamon’s fine powder and whole cinnamon sticks play an essential role in both sweet and savory dishes. The rich scent of cinnamon evokes memories of cozy gatherings, the season’s spirit filling the air. Whether it’s Ceylon cinnamon with its soft, floral notes or the sharp profile of Saigon cinnamon, the variety makes cinnamon-forward recipes versatile. Cinnamon sticks, when steeping in drinks or added to baking, create a nostalgic flavor that’s hard to replicate. Consumers cherish this spice for its flavor and the experiences it recalls. The popularity of cinnamon spans the globe, creating a universal connection that makes holiday dishes unforgettable.
The Consistent Popularity of Cinnamon
Cinnamon’s popularity in the food industry isn’t a fleeting trend. This spice has remained a staple across various dishes, from baked goods to savory recipes. True cinnamon, known as cinnamomum verum, holds a unique spot in kitchens worldwide thanks to its warm, sweet taste. Unlike processed flavors, whole cinnamon sticks and ground cinnamon offer a natural, rich touch that appeals to consumers. The market for cinnamon — be it Ceylon cinnamon or cassia — continues to thrive due to its versatility and the nostalgia it sparks. The flavor profile of cinnamon, whether subtle or bold, pairs well with milk, chocolate, and coffee, creating beloved recipes that speak to the past and the present.
Why Is This Spice So Associated With Holidays?
The connection between cinnamon and the holidays runs deep. The spice’s warm flavor has become symbolic of seasonal dishes, from apple pies to cinnamon rolls. Its rich aroma fills kitchens, creating a sense of comfort that feels like a hug from the past. The nostalgia trend — a longing for simpler, cherished moments — has only increased cinnamon’s allure. Its cinnamon-forward recipes remind consumers of family gatherings, traditions, and celebrations. In holiday drinks, cinnamon is often a star ingredient, adding depth and warmth to beverages like mulled wine or the holiday favorite, Coquito.
Beyond its universal appeal in the West, cinnamon holds significant cultural importance around the world. In Sweden, for example, cinnamon rolls (kanelbullar) are an iconic part of their “fika” coffee break tradition, and in Mexico, cinnamon plays a central role in the preparation of chocolate caliente—a rich, spiced hot chocolate. These culturally significant uses of cinnamon deepen its association with holiday warmth and comfort, connecting people through shared traditions.
During the fall and winter, cinnamon’s popularity spikes, turning up in everything from cotton candy to spiced drinks. Cinnamon varieties such as Ceylon cinnamon and Saigon cinnamon add taste layers to recipes that complete the holiday table.
Savory & Dessert MVP
Cinnamon isn’t just for sweet treats; it’s a culinary MVP in savory dishes as well. A well-placed cinnamon stick piece in a hearty stew or ground cinnamon dusted on roasted vegetables takes these dishes to new heights. The spice’s versatility allows it to shine in a wide range of main courses, side dishes, and even snacks. Ceylon cinnamon, known for its subtle, floral notes, adds finesse to savory dishes, while the robust flavor of cassia brings a sharp kick. This adaptability is why cinnamon finds a place in your holiday main course and dessert table. From pies to savory creations, cinnamon’s touch makes dishes sing with warmth and nostalgia.
Cinnamon also pairs wonderfully with other spices and flavors, enhancing the complexity of both sweet and savory recipes. It complements the warmth of nutmeg and ginger in holiday desserts, such as a spiced carrot cake or a classic cinnamon apple pie, and works beautifully with citrus to add depth to glazes and marinades, like a cinnamon-orange glaze for roasted ham. In savory dishes, cinnamon is often combined with cumin, coriander, and paprika to create bold, rich flavor profiles that elevate meats and roasted vegetables. For example, a Moroccan-inspired lamb tagine features cinnamon alongside these spices, infusing the dish with a fragrant, savory depth. The versatility of cinnamon, whether combined with sweet or savory elements, makes it an indispensable ingredient for the season’s dishes.
How to Capitalize on the Nostalgia & Popularity
Leaning into the nostalgia trend with cinnamon is smart for any brand looking to create memorable food experiences. When used the right way, this spice can elevate every aspect of your menu. Consider incorporating cinnamon into seasonal items and give your customers a sweet piece of nostalgia they can sink their teeth into. Consumers associate cinnamon with comfort, which enhances their dining experience and overall thoughts on your products. You tap into the powerful link between taste and emotion by crafting dishes that evoke warm, cinnamon-laced memories.
If you’re also looking to bring in a comforting, yet familiar flavor, check out our recent blog post on the versatility of coffee flavors in both savory and sweet dishes. Coffee can be just as nostalgic and can pair beautifully with cinnamon in your seasonal offerings.
How We Can Help Incorporate Cinnamon Into Your Menu
Incorporating cinnamon into your offerings can seem straightforward, but achieving the right balance takes a thoughtful approach. At NuSpice, we offer various seasoning blends that highlight cinnamon, making it a star or an invaluable supporting flavor that brings everything to new heights. Our food ingredient solutions help you experiment with cinnamon’s flavor profile and weave it into your offerings where it makes the most sense.
Our expertise ensures that your creations capture the essence of cinnamon’s nostalgia and charm. Using high-quality spices makes your dishes stand out in a market craving authenticity. From classic cinnamon rolls to unique seasonal desserts, we’re here to help you create memorable cinnamon-forward experiences that resonate with your consumers.
Learn More About How This Holiday Staple Can Give Your Products a Boost
Cinnamon’s versatility and consumer appeal make it a must-have for any menu looking to embrace the season. Cinnamon types cater to various tastes, from the fine powder sprinkled on coffee to whole cinnamon sticks used for steeping in warm beverages. Incorporating cinnamon into your food lineup brings rich flavors and taps into the nostalgia trend that draws consumers in. Dishes created with cinnamon invite comfort, familiarity, and warmth — qualities that are valued across the world.
Take advantage of cinnamon’s seasonality by adding it to baked goods, savory dishes, or creative drinks. The possibilities are endless, whether it’s a nod to classic cinnamon spice blends or innovative uses like cinnamon-flavored popcorn. Partner with NuSpice and our culinary research and development team to explore how cinnamon’s popularity can be the star of your seasonal offerings.