The Value of Custom Blending
I often get asked the value of offering custom blending; I like to answer it in a couple different ways. First, let’s start with this scenario: you’re making a scrumptious vegetable soup. Imagine that your vegetable soup calls for you to measure out 10 different spices and herbs. In addition to adding the spice blend to the other fresh, or canned ingredients. As perceived, this does take a good amount of time to do. Not to mention purchasing all of the individual spices/herbs in order to do so.
Custom blending solutions helps the ease of manufacturing.
It saves up time on batching and production, optimizing internal efficiencies, . Custom blending supports your business as it scales up without the hassle of mixing spices by hand. This allows manufacturers to have their perfect Vegetable Soup Seasoning every time for each batch. It’s a solution that offers the chef or manufacturer the ability to create their own signature blend for their brand. It can also be batched out according to their manufacturing needs.
By purchasing premixed blends, customers receive their orders exactly how they’d be manufacturing it without those lesser-consumed ingredients hanging around their facilities for use next.
This is a cost-effective option since customers now have the ability to order exactly what they need and nothing more. Secondly, by purchasing ‘pre-mixes’, manufacturers reduce the risk that an ingredient was mismeasured or the wrong product. Having a third party custom blend each batch helps to keep inventory of individual items at a minimum. Also, it guarantees that the product is exactly as they expect it every time an order is placed.
Give your customers the flavor they expect while keeping brand consistency.
Consumers have the expectation that brands and manufacturers produce the exact same product every time they go to a grocery store or food service establishment. If there is a shift in product integrity, there is a risk that your loyal customer will move onto a new product.
Custom blending is a simple solution to ensure that all manufactured products retain the same color, taste and functionability. It’s essential as food manufacturers maintain their integrity while keeping costs and inventory down, while ensuring their products are safe to consume and delicious!