As food product innovators, we’re constantly on the hunt for the next big idea that’s going to take the food industry by storm! Futurists and trendsetters are continually seeking menu items that are appearing across numerous regions and on a variety of menus to discern what may be emerging for the next trend takeover.
The Modern Handheld
In recent years, with most people constantly on the move, a new wave of handhelds is starting to gain popularity for numerous reasons. Firstly, they’re easy to enjoy when traveling, often can be stored to eat later, and don’t require utensils or a plate! You’ve probably noticed the trend too, especially when venturing through urban landscapes. From the Japanese tonkatsu to the Spanish empanada, to the Vietnamese bánh mi, and now to the Mexican Birria, many cultures have their own iteration of a savory handheld. Most consist of dough or bread on the outside, have a meat-focused middle, and some sort of sauce that melds all the textures and flavors together for a delectable eating experience.
Birria Boom
Birria, in particular, has taken the culinary world by storm in recent times. Originating from the Mexican state of Jalisco, this traditional dish was once primarily enjoyed as a hearty stew served at family gatherings and special occasions. However, its transformation into a handheld delight has sparked a revolution in the street food scene and beyond.
What sets birria apart is its rich and complex flavors, achieved through a slow-cooking process that allows the meat—often beef or goat—to become tender and infused with a tantalizing blend of spices, including chili peppers, garlic, cumin, and more. The dish is then traditionally served with a side of consommé, a flavorful broth made from the cooking juices, perfect for dipping or sipping alongside the main attraction.
But what truly catapulted birria to the forefront of food trends is its versatility. Today, you can find birria tacos, quesadillas, burritos, and even birria ramen, each offering a unique twist on this beloved dish. The melting pot of flavors and textures—tender meat, crispy tortillas or bread, gooey cheese, and savory broth—creates an unforgettable culinary experience that appeals to food enthusiasts of all backgrounds.
Moreover, birria’s rise to fame can also be attributed to its photogenic qualities. The vibrant red hue of the stew, coupled with the golden-brown exterior of the tortillas or bread, makes for an Instagram-worthy feast that attracts both foodies and influencers alike. Social media platforms have played a significant role in birria’s ascent, propelling it from a humble family recipe to a global sensation virtually overnight.
Versatility in Food Production
We’ve had countless requests for a cook-in-bag solution for manufacturers and restauranteurs alike who are seeking an authentic, but simple solution to create birria at their facilities. Our dedicated team here at NuSpice has developed an exceptional birria solution that delivers exactly that! We’ve showcased our homestyle and savory birria at both the Research Chefs Association Expo as well as the American Meat Conference Expo, which was a huge hit!
As a resident of bustling New York City, I’m always on the lookout for a quick and delicious lunch that won’t break the bank. One of my favorite local spots is the Tacos y Quesadillas truck, conveniently located around the corner from my office. Offering a wide array of authentic Mexican delights, they recently added a birria option to their menu. My go-to choice? Their mouthwatering 10-pound burrito filled with savory birria. While I might be exaggerating on its weight, it sure a testament to how this traditional dish has seamlessly integrated into modern culinary offerings, satisfying cravings and bringing joy to food lovers like myself.
As the culinary landscape continues to evolve, birria stands as a shining example of how traditional dishes can undergo a modern transformation while retaining their cultural heritage. Its popularity underscores the universal appeal of handheld foods that are convenient, flavorful, and undeniably delicious. So, whether you’re a seasoned food enthusiast or simply craving a satisfying bite on the go, be sure to indulge in the birria craze—it’s a trend that’s here to stay.
